Google Penalty Recovery Service
Having your website penalised in the Google search results can be a stressful and costly experience. One day it’s smooth sailing the next all your traffic and revenue is gone. Luckily in most cases websites can be recovered from the ‘Google Slap’, in some rare cases we need to go to plan B to get your business back up and running on the internet but rest assured it’s not total doom and gloom. Our Penalty Recovery Service is customised to each client. Get in touch and we’ll assess your situation and then provide a roadmap to recovery and beyond.
Why have my Google rankings dropped?
There are many reasons why your website rankings have dropped, the two most obvious causes are Penguin and Panda manual action penalties. However you site may have dropped for other reasons such as server issues causing it to load slowly, malware & hacking and a range of other possibilities which may not immediately be clear. When we do a website recovery our first task is to figure what has caused the issue and then take the necessary actions to either reverse or repair the issue.
Penguin – Penguin penalties are more about the links coming to your website. Examples of bad links they may have caused a penalty are: spammy links, large number of links with unnatural keywords, links from low quality dis-tasteful websites, links from hacked websites, links from websites with similar footprints, paid links and many more.
Panda – Panda penalties relate mostly to on-site factors, these include: over optimising of content with your keywords, slow page loading, high bounce rates, page layout, duplicate content, relevancy of links and content, visitor usage. Often Panda penalties take longer to fix due to the range of factors that could have triggered the penalty and the time required to fix or tweak these elements.
How to recover from a Google penalty
Penalty recovery can be a very tedious and involved process which is why we have done training in the USA with the best in the business of recovery. We implement these propriety methods which have an excellent success rate of full recovery. The basic steps to recover from a Google penalty involve:
Diagnose – Comprehensive analysis of the situation, history of the website and previous SEO. Investigate links, on-site optimisation and other technical factors.
Fix on-site issues – Repair and improve on-site factors discovered in the diagnosis stage, this often includes optimisation, website layout, markup, page size and speed, checking relationship and structure of pages.
Link removal – Removal of links found to be spammy and suspect, and often links that appear ok but are actually causing damage.
Secret sauce – There are a few tricks of the trade that are reserved for our clients only that greatly increase the chance and time required for the recovery.